• E-RESERVE - Pick up your product in store within 2 hours
  • FAST DELIVERY to your home within 48/72h
  • CLICK & COLLECT - Pick up your parcel in store
  • E-RESERVE - Pick up your product in store within 2 hours
  • FAST DELIVERY to your home within 48/72h
  • CLICK & COLLECT - Pick up your parcel in store

General terms and conditions of membership and use of the “Shoes Lover” loyalty program

My Besson shoes card
I. Purpose and scope
These general terms and conditions of use apply to all users of the "My Besson Shoes Card" loyalty card issued by Besson Chaussures and giving access to the Besson Chaussures loyalty programme (hereinafter referred to as the "Besson Loyalty Programme") in all shops under the Besson Chaussures brand (hereinafter referred to as the "Stores") and on the online shop accessible at www.besson-shoes.com/eu_en/ (hereinafter referred to as the "Website").

The Besson Chaussures Loyalty Programme is a programme developed and managed by Besson Chaussures, a simplified joint stock company with a capital of € 19,932,360 registered in the Clermont Ferrand Trade and Companies Register under number 304 318 454 and whose registered office is located in Aubière (63170), 1 rue des frères Montgolfier (hereinafter "Besson").

The Besson Loyalty Programme allows its members, who are natural persons of legal age acting exclusively on their own behalf and for purposes other than professional (hereinafter: "the Customer"), to accumulate points that entitle them to benefits and/or reserved offers, based on purchases made in Stores or on the Site.

Membership of the Besson Loyalty Programme entitles the Customer to a physical or virtual loyalty card (hereinafter, the Card).

Participation in the Besson Loyalty Programme implies acceptance by the Customer of these general terms and conditions of use, which can be consulted on the Site where they can be downloaded, printed and kept, and which can be consulted in Stores.

The Besson Loyalty Program is in force in Stores and on the Site.
II. subscription to the Besson loyalty programme
2.1. Eligibility for the loyalty programme

The Besson Loyalty Programme is open to any individual of legal age, acting on his or her own behalf, and for non-professional purposes and having provided certain personal data as indicated in article "5. Personal data" of these general terms of use.


2.2 Conditions for joining the Besson loyalty programme and obtaining the Card

The Card is made available to the Customer free of charge on request when making a purchase in Stores or when creating an account on the Site.

2.2.1 In-store membership

When checking out, the Customer may ask the Store staff to join the Besson Loyalty Programme. Membership is necessarily conditional on a purchase, with no minimum amount, insofar as the physical card is backed by a sales receipt.

The membership can then be done by the sales advisor directly at the time of the purchase at the cash desk or by the Customer who will activate himself the physical card given at the cash desk on the website after his purchase.

-Enrolment procedure by a sales advisor in shop (Option 1)

The Customer is invited to communicate his personal information to the sales advisor in shop in order to join the Besson loyalty programme.

The following information is required to join the Besson loyalty programme: title, surname, first name and e-mail (the e-mail is required to ensure the authentication of the Customer, to avoid duplication and to enable Besson to send offers and benefits of the Besson loyalty programme). If this information is not provided, it is not possible to join the Besson Loyalty Program or to receive offers or benefits.

Additional and optional data can be provided, such as the date of birth, which allows to benefit from the anniversary advantage described in article 4.2 of these general conditions of use.

Membership of the Besson Loyalty Programme is recorded in Besson's computer file by the sales advisor on condition that the information provided at the time of membership is complete, conforms to the requested format and can be used.  The processing of this personal information is carried out in accordance with the Besson Privacy Policy accessible via this link: https://www.besson-shoes.com/privacy-policy

A physical or virtual Card is then allocated to the Customer. The activation of the Card validates the membership to the Besson Loyalty Programme. Within a maximum of 48 hours, the Client will receive an e-mail confirming his/her membership and indicating the procedure to follow to access his/her online loyalty account (via the Site) allowing him/her to consult his/her advantages and points within the framework of the Besson Loyalty Programme.

It is then up to the Customer to keep his information up to date by updating it in the Store, on the Website or by contacting Besson Customer Service via the online contact form https://www.besson-shoes.com/eu_en/contacts , by email at service-clients@besson-chaussures.com or by phone at +33 4.43.55.05.24.

Neither Besson nor the Store can in any way be held responsible in the event of non-receipt of an offer by the Client due to obsolete or incorrect information.

- Membership procedure by online activation of a physical Card given in the shop by the Customer himself (Option 2)

In the event of high traffic in the Store, or in the event that a technical problem does not allow the sales advisor to activate the card in the Store as provided for in Option 1, the sales advisor may give the Customer a physical Card to be activated online. The Customer is then invited to go to the following page: https://www.besson-chaussures.com/carte-besson-activation.html, to enter his e-mail and the number appearing on the physical Card in order to activate his Card and validate his membership to the Besson Loyalty Programme. Within a maximum of 48 hours, the Customer will receive an e-mail confirming his membership and indicating the procedure to follow to access his online loyalty account (via the Site) allowing him, within the framework of the Loyalty Programme, to consult his benefits and points.

 - Conditions common to both procedures

Upon confirmation of membership, the Customer's account will be credited with 50 (fifty) points, provided that, for Option 2 only, the Customer has activated the card within 7 (seven) days of receiving it from the sales consultant. Otherwise, the Client will lose the possibility to benefit from these 50 points.

Besson reserves the right to modify the conditions of issue of the Loyalty Card at any time, by modifying its general terms and conditions of use, the version in force being that of the day the Loyalty Card is issued.

2.2.2. Online membership

When creating an account on the Site, the Customer may join the Besson Loyalty Programme via the "My Card & Offers" section in his Customer account by clicking on the "Activate my Card" button.

Membership of the Besson Loyalty Programme and registration in Besson's computer file are only possible if the information communicated during the creation of the account and membership is complete, conforms to the requested format and can be used.

A virtual Card is then allocated to the Client and its activation validates the membership to the Besson Loyalty Programme. Within a maximum of 48 hours, the Client will receive an e-mail confirming his/her membership and indicating the procedure to follow to access his/her online loyalty account (via the Site) allowing him/her to consult his/her advantages and points within the framework of the Besson Loyalty Programme.

As a welcome, the Client who joins the Besson Loyalty Programme online will have his account credited with 50 (fifty) points provided that he activates his Card within 7 (seven) days following the delivery of the card. Failing this, the Client will lose the possibility of benefiting from these 50 points.

Besson reserves the right to modify the conditions of issue of the Card at any time, by modifying the present general conditions of use, the version in force being that of the day the loyalty Card is issued.
III. Terms of use
The Card is nominative, personal and reserved for natural persons of legal age for their own, non-professional use. It cannot be transferred and is not a payment or credit card.

There can only be one Card per person (same name, first name(s) and e-mail) and the associated benefits cannot be accumulated. Besson reserves the right to carry out any checks to verify the validity of the subscription.

If Besson finds that the same person holds more than one Card, the Client's data and benefits will only be counted once within one and the same Card (last Card used by the Client) and the redundant Cards will be deactivated and purged of their duplicate points and benefits. It is specified that at any time the Client may visit his Client space on the Website or in the Shop to update his personal information.

The Client undertakes to use the Besson Loyalty Programme in accordance with the provisions set out in these general conditions. Should the Customer fail to do so, Besson reserves the right to suspend or terminate the Customer's loyalty account, to deactivate the Customer's Card or to deplete it of its points, in accordance with the conditions set out in article "8. Suspension, deactivation, loss of points".

In order to accumulate points and benefit from its advantages, the Customer must present his Card at the time of his purchases at the checkout in the Store or identify himself by logging into his account when ordering on the Site.

If the Card is not presented at the checkout or if the Customer does not identify himself/herself when ordering on the Website, the points cannot be accumulated afterwards.

The points counter of a Card is incremented according to the following scale: for each purchase or order, including promotions and sales, 1 euro spent = 1 point earned on the counter. However, the following purchases do not earn points:
- purchases made in part through a loyalty discount (-10% advantage, -20% anniversary offer, special sales, etc.)
- purchase of jewellery, nail polish or gift cards


The points accumulated or the loyalty advantages can neither be transferred nor exchanged for cash.

In the event of a credit note being issued or in the event of a refund, Besson will deduct the amount of points credited to the associated Card at the time of purchase of the product in question for which the refund is requested, it being agreed that the points balance cannot be negative. When the credit is used, the points will be credited back to the associated Card.

The number of points can be consulted:

- On the receipt given in the shop
- In shop by asking the staff at the cash desk
- On the Site, in the Customer account, under the heading "My Card & Offers". It is specified that the update of the counters online, in the loyalty account, is not done in real time.
- By contacting Customer Services via the online contact form https://www.besson-shoes.com/eu_en/contacts , by email at service-clients@besson-chaussures.com or by telephone on +33 4.43.55.05.24

Validity of points and loyalty benefits

The points incremented on the points counter are valid for 12 months, from the date of the first checkout, the activation of the online Card or the date a loyalty benefit is triggered. If you do not reach the 150-point threshold triggering the issue of a loyalty benefit within 12 months of the first checkout or following the issue of the previous benefit, the points will be permanently lost.
IV. Benefits of the Besson loyalty programme

4.1. 10% off next purchase” benefit (hereinafter referred to as the ‘loyalty benefit’)

When the points counter reaches a threshold of 150 points (€1 purchase = 1 point), a loyalty advantage is automatically made available on the customer's loyalty account. The 150 points accumulated are then deducted from the points counter of the corresponding Card.
The loyalty advantage acquired can only be used from the day after the purchase that enabled it to be acquired.

The loyalty advantage entitles the holder to a 10% discount on a future purchase in stores or on the Site. This strictly personal offer is valid once only on all purchases, including current promotions and sales (excluding delivery charges and the jewelry department). Under no circumstances may this benefit be transferred or exchanged for cash.

Acquired loyalty benefits are valid for 3 months from the date of issue. If it is not used before the expiration date, the loyalty benefit is definitively lost.

Customers can also check the validity of their offer in-store at any time, on request or by contacting Customer Service.


4.2. Advantage “-20% on your favorite item in the month of your birthday” (hereinafter referred to as the “birthday advantage”)

If the Customer has communicated his/her date of birth, a birthday advantage will be made available to him/her on his/her loyalty account, and he/she will then be able to benefit from it at his/her request for any purchase in Store, or by ticking the box corresponding to this advantage before validating the basket for any purchase on the Site.

If the Customer's date of birth is communicated to Besson during the month of his/her birthday, he/she will not be able to benefit from the birthday advantage for the current year, but only from the following year.

The date of birth can be communicated by the Customer when joining the Besson Loyalty Program or, at any time, by visiting his/her Customer space on the Site or in Store.

The date of birth may only be entered once per Card, and once entered may not be subsequently modified.

The birthday advantage entitles the Customer to a 20% discount on any item from the 1st to the last day of the month of the Customer's birthday in Stores or on the Site. This strictly personal offer is valid only once and is not applicable to the “jewelry” department, gift cards or prices already discounted or on sale. Under no circumstances may this benefit be transferred or exchanged for cash.


4.3. Other benefits

The Card may enable the Customer to benefit from other advantages on an ad hoc basis, of which the Customer will be informed in advance.

4.4. Provisions common to all benefits

Acquired benefits are not cumulative.

VI. Rights reserved to Besson
Besson reserves the right to modify these terms and conditions at any time and will inform the Client of any modification by the means that seem most appropriate (emailing, updating of the terms and conditions on the website www.besson-shoes.com...).

The latest version of the general terms and conditions of the Besson Loyalty Programme applicable is the one available on the Website which the Client is invited to consult regularly.

Besson also reserves the right to send personalised offers to certain Cardholders.

Besson also reserves the right to modify or suspend the Besson loyalty programme.

It is specified that in the event of a permanent cessation of the Besson Loyalty Programme or a complete overhaul of the latter resulting in the loss of valid offers and/or points accumulated, Clients will be informed by the means that Besson deems most appropriate (e-mail or SMS...) within a notice period of 2 months, during which the Client will still be able to benefit from the advantages acquired.

No modification, change or deletion of the Besson Loyalty Programme will entitle the Client to compensation.
VII. Unsubscribe
To exercise this right, simply contact Besson's Customer Service via the online contact form https://www.besson-shoes.com/eu_en/contacts , by email at service-clients@besson-chaussures.com or by telephone on +33 4.43.55.05.24.

The unsubscription will be effective at the latest within 30 (thirty) days from the receipt of the request.
VIII. Suspension, deactivation, loss of points
The Besson Loyalty Programme assumes that the Client complies with the general terms and conditions of use in force and adopts a loyal behaviour towards Besson.

The Client will be held responsible for any breach or violation of these terms and conditions or any fraudulent use of the Card by himself or by a third party, which will automatically lead to the exclusion of the Client from the Besson Loyalty Programme, the deactivation of the Card and the loss of all points and benefits.

Besson will carry out this suspension and/or deactivation after having notified the Client, by the means it deems most appropriate, without the Client being able to claim any compensation whatsoever, particularly in the following cases

- In the event of fraud, attempted fraud or theft by the Customer in the Shop and/or on the Site,
- In the event of inappropriate use or misuse of the Besson Loyalty Programme,
- In the event of actions likely to disrupt the operation of the Site or the organisation of the Stores,
- An abnormally high number of transactions on a single day of purchases and / or several days,
- More generally, in the event of non-compliance with the provisions of these general conditions
IX. Liability
Besson will make its best efforts to ensure the availability of the Site 7/7 and 24/24 to the Clients, except in the case of operations necessary for the proper functioning of the site such as maintenance or updates. Besson is only bound by an obligation of means in the context of the provision of the Site to Clients.

Besson declines all responsibility in case of :

- Malfunctions that may occur on the Site and lead to a loss of data or an unavailability of access to the information produced on the Site, attributable, voluntarily or involuntarily, to the Client or to a third party.

- Non-compliance by the Customer with these general terms of use, it being furthermore specified that the Customer is solely responsible for the use he makes of the content of the Site. The Client must refrain in all circumstances from any activity likely to compromise the activity of the Site, harm the reputation of the Site and of Besson.

- Malfunction/breakdown of the Client's communication network, the latter being solely responsible for the means of access to the Internet and the Site.

In case of malfunction of the Loyalty Programme, Besson will nevertheless make its best efforts to ensure that the Client can benefit from the points he has accumulated.
X. Loss, theft, damage
In the event of loss or theft of the Card, the Customer should contact Customer Services as soon as possible via the online contact formhttps://www.besson-shoes.com/eu_en/contacts . The Card will be deactivated within 48 hours of receiving the report.

Any accumulated loyalty points and benefits remaining on the Card once deactivation has taken place will be transferred to the new Card subject to its use after the loss or theft has been reported and the request for it to be attached to the new Card.
XI. Information and complaints
All enquiries and/or complaints should be addressed to customer service.

Customer service is available via the online contact form https://www.besson-shoes.com/eu_en/contacts , by email at service-clients@besson-chaussures.com or by telephone on +33 4.43.55.05.24.

The Card is the property of Besson and may not be reproduced.
XII. Mediation of consumer disputes
After having referred the matter to Besson's customer service and in the absence of a satisfactory response within 60 days, the Client may refer the matter to a mediator whose contact details are as follows
FEVAD (Federation of e-commerce and distance selling)
60 Rue La Boétie - 75008 Paris - http://www.mediateurfevad.fr. After prior written request from the consumer to Besson Chaussures, the Mediator's Service may be contacted for any consumer dispute which has not been settled. To find out how to contact the Mediator, click here: https://www.mediateurfevad.fr/

The Mediator's mission is to attempt, in complete independence and impartiality, to bring the parties together in order to reach an amicable solution. However, the User remains free to accept or refuse recourse to mediation and to bring the matter before the competent courts.

The User is also informed that he/she has the possibility of using the European Online Dispute Resolution (ODR) platform to settle their disputes: www.ec.europa.eu/consumers/odr/
XIII. Applicable law - Jurisdiction
THESE GENERAL CONDITIONS ARE GOVERNED BY FRENCH LAW.

ANY DISPUTE THAT MAY ARISE BETWEEN THE PARTIES AS A RESULT OF THE FORMATION, INTERPRETATION AND/OR PERFORMANCE OF THESE TERMS AND CONDITIONS SHALL, FAILING AMICABLE SETTLEMENT, BE SUBJECT TO THE EXCLUSIVE JURISDICTION OF THE FRENCH COURTS.


Last date of update of the T&C of the loyalty programme: 28/01/2022