Besson Chaussures' Recyclage operation is a solidarity initiative launched every spring and autumn. Customers are invited to drop off their used shoes and handbags in store, in exchange for a coupon for new purchases.
A few figures...
186 participating stores
12th collection and recycling operation for second-hand shoes
2 weeks in store from March 5 to 25, 2025
56 200 pairs collected during the last operation, 849,000 since 2019
450 pairs collected per store on average