Privacy policy

Guaranteeing the security and confidentiality of your data

Besson Chaussures is concerned about protecting your privacy and intends to ensure the protection of the personal data entrusted to us.

In order to operate the website accessible at www.besson-shoes.com/eu-en/ (hereinafter referred to as the “Website”) published by Besson Chaussures SAS (hereinafter referred to as the “Company”), the latter collects a certain amount of personal data (hereinafter referred to as the “Data”).

The purpose of this policy is to provide you with as much information as possible on how your Personal Data will be processed in compliance with the French Data Protection Act (loi n°78-17 du 6 janvier 1978 relative à l'informatique, aux fichiers et aux libertés) in its amended version, as well as in compliance with other applicable French and EU legislation and in particular the RGPD (European Regulation of April 27, 2016).

I. Data controller

The data controller who collects data and implements processing is :

BESSON CHAUSSURES SAS

1 Rue des frères Montgolfier

63170, AUBIERE

RCS CLERMONT-FD B 304318 454

Categories of personal data collected

Definition: Personal Data is any information relating to a natural person, or to a natural person visiting the Internet Site, which enables that person to be identified directly or indirectly.

The Company collects Data from natural persons of full age and natural persons under the age of 18, subject to having obtained parental consent from the legal representative(s). Consequently, the Company cannot be held liable and reserves the right (i) to carry out any checks concerning the age of the person concerned and (ii) if necessary, to immediately delete any customer account and/or cancel any order in progress if the aforementioned conditions are not met.

When you register and/or create your personal account and/or place an order and/or a positive event, the Company collects the following Data in particular:

- First name

- Postal delivery address and, where applicable, any additional information relating to delivery

- Billing address

- E-mail address

- Date of birth

- Telephone number

- gender

- IP addresses when browsing the website

- Information relating to transactions and the follow-up of the commercial relationship (details of products purchased, quantities, amounts, methods of payment, any discounts granted).

- Information relating to participation in competitions and/or promotional operations (date, frequency, responses to competitions, prizes awarded).

In addition, the Company collects connection data (date, time, visitor's computer protocol, pages consulted) for statistical purposes.

Only when a customer creates a “customer account” and chooses a relay point does the Company process the customer's geolocation via his or her IP address. This data is used solely to facilitate the creation of the personal account, and is neither stored nor subsequently reused.

The Company also collects information relating to the terminal used to connect to the Website (type of terminal, operating system, browser, access provider, terminal IP address, terminal geolocation data).

When you order a product on the Website, the banking service providers with whom the Company has contractual agreements also collect and process Data concerning your means of payment (bank card number, expiry date of the bank card, visual cryptogram, the latter not being retained, etc.).

Payment processes are secure.

The Company processes the bank card's partial number, comprising the first six (6) numbers and the last four (4) numbers, as well as the card's expiry date, as transmitted by the bank. These Data do not enable banking transactions to be carried out.

Some Data are compulsory, others are optional, as indicated at the time of collection.

II. Purpose of data collection : Why do we collect it?

Most of the Data that you communicate to the Company is first and foremost necessary for the processing and delivery of orders, but also for the purposes of ensuring the commercial relationship and in particular:

- managing your customer account

- Customer satisfaction and feedback management

- Managing your loyalty program

- Fight against fraud

- organization of contests

The collection of your Data also allows us to :

- Offer you products according to your tastes, and to carry out certain operations relating to commercial prospecting through various channels: e-mail, post, SMS notification on cell phones, social networks, etc.

- Subscribe to our newsletter and be regularly informed of our offers;

- to compile sales statistics;

NB Certain web pages of the Site may contain web beacons enabling us to count the number of visitors to the Site and/or to provide us with a certain number of indicators. These web beacons may be used by some of the Company's subcontractors, in particular to measure and improve the Site's efficiency. In any event, the information obtained from these tags is used solely to compile statistics on the number of visitors to certain pages of the Site, in order to serve you better.

III Legal basis for collection

Data is collected :

-Either on the basis of the contract entered into by the person concerned when it concerns a Customer because Besson Chaussures needs certain information to process orders, interact with its customers and deliver.

Or, for non-customers, on the basis of Besson Chaussures' legitimate interest when you receive promotions by mail.

Or on the basis of your consent when it comes to electronic communications for non-customers.

In all cases, you may withdraw your consent to commercial prospecting in accordance with Article V below.

IV How is your Data processed and who has access to it?

Your Personal Data is hosted within the European Union.

The only purpose of the Data collected is to be used by the Company with your consent.

However, Besson Chaussures may use the services of commercial and technical subcontractors such as :

Those who assist us and help us manage loyalty programs, customer relationship management (CRM), satisfaction surveys ;

Our marketing agencies to carry out our advertising, marketing and sales campaigns,

Those who assist and help us to provide IT services, for the maintenance of our database and related software and applications: these services may sometimes have access to your Data in order to carry out the tasks requested.

to whom the Data may be transmitted on a temporary and secure basis.

Guarantees have been taken to ensure a sufficient level of data protection.

Your Data may be transmitted to subcontractors located outside the territory of the European Union.

If the protection regime of such a country is not considered adequate by the European Commission, a cross-border data flow agreement complying with the European Commission's standard contractual clauses will be concluded in order to govern the transfer of data and ensure a sufficient level of protection with regard to the requirements of French and European regulations.

Your Data may also be transmitted in order to comply with an injunction issued by the legal authorities.

In any event, Data will never be transmitted to third parties for commercial purposes, nor sold or exchanged, without your express consent.

V. How long we keep your data

Your personal data is kept for a period of time depending on the purposes for which it was collected, i.e. :

Commercial prospecting for 3 years from the last contact or purchase.

10 years for legal and contractual obligations. In-store fraud prevention within the legal statute of limitations.

VI. How to contact the Company to exercise your rights?

In accordance with the European Data Protection Regulation, you have the right to access, oppose the processing of, modify (rectify, update), delete, withdraw consent from, limit and port your

personal data, and may define post-mortem directives. You may also lodge any complaint with a supervisory authority such as the Commission Nationale Informatique et Libertés www.cnil.fr.

Besson Chaussures complies with the rules applicable according to each prospecting channel under French law and under the RGPD.

In all cases, Besson Chaussures gives you the opportunity to object to the collection of your personal data either by means of an unsubscribe link on the page, or via your account, or by sending a stop sms.

Failure to provide certain Data or opposition to their collection may render inaccessible certain services offered on the Website, for example: ordering products and/or taking part in a competition or promotional operation.

You may exercise your rights by writing to the following address: BESSON CHAUSSURES, customer services, 1 rue des frères montgolfier, 63170 Aubière, or by e-mail via our form, contact us.

You can also unsubscribe from the newsletter at any time by clicking on the unsubscribe link. You can also change your newsletter settings in your account, under “My information”.

VII The DPO

Besson Chaussures has a Data Protection Officer whose mission is to ensure compliance with current regulations on the protection of personal data.

You can contact the Besson Chaussures DPO at the following e-mail address: dpobesson@besson-chaussures.com

You can also visit the CNIL website at www.cnil.fr

VIII. What about cookies?

What are cookies?

Cookies are small text files stored on your hard disk by the Companies' server, or possibly by a third-party server. Always active, cookies are necessary for the proper functioning of the Website. In particular, they enable the Companies to recognize an Internet user from one visit to the next by means of a unique identifier. Within your computer, cookies are managed by your Internet browser.

There are two types of cookies: those issued by Besson Chaussures, and those issued by third-party websites at the request of one or other of the Companies.

Cookies issued by third-party websites are neither deposited nor controlled by the Companies, but by third-party companies. The main purpose of these cookies is to target your centers of interest through the various product pages you may have consulted on the Website, in order to personalize advertising offers from other companies.

Why do we use cookies?

Cookies are used to enhance your browsing experience. In practical terms, this means they are used to remember your preferences (in particular for the wishlist). Cookies are therefore essential to the proper functioning of the shopping cart and the purchasing process: as the contents of your shopping cart are stored in a cookie, it is impossible to purchase without cookies! This information can be stored during the same navigation and/or during subsequent visits.

Cookies also enable us to remember pop-in or pop-up elements that you have already encountered, so that you see them only once (e.g. the “subscribe to our newsletter!” pop-in).

Cookies are also used to compile statistics on the pages of the Website visited by Internet users, on the frequency of visits to certain pages and on the general use of the Website by Internet users. They enable the Companies to improve the ergonomics of the Website and to connect you to social networks in order to share content. The data collected in cookies is entirely anonymous and contains no personal information.

What are cookies not used for?

The Companies do not store sensitive personal information such as your password, address, bank details, etc. in the cookies we use. The Companies do not resell the information recovered through cookies. It is only used by the Website.

Cookie data is retrieved anonymously and does not contain any personal information, so cookies are in no way akin to spyware.

Cookies are not a form of virus and cannot damage your computer.

Who uses cookie information?

The information contained in cookies on the Website is used exclusively by the Companies, with the exception of cookies set by third parties which are created by external entities to perform Data extractions at the request of the Companies to improve your experience on the site.

How can I refuse cookies?

You can set your computer to accept or reject certain cookies. Indeed, at any time and at your own discretion, you can decide to configure your computer in such a way that it is possible :

- systematically save all cookies issued by the website you visit

- or to configure your browser to allow you to accept or reject the various cookies that may be offered to you on a regular basis.

The consent thus given is valid for a maximum of 13 months from the date of first deposit in the terminal's equipment. You can modify your choice of cookies at any time via the cookie manager accessible by clicking on the yellow icon at the bottom left of the site.

- Either systematically refuse all cookies issued by the website you visit

However, please note that refusing to accept cookies may restrict functionality. We therefore recommend that you allow the reception of cookies when you visit the website. The Companies decline all responsibility for any consequences resulting from the malfunctioning of the site, in particular concerning the creation of online accounts or the use of the Website's functionalities, due to the impossibility for the Companies' services to record or consult the cookies issued that you have decided to delete or withdraw.

Depending on your preferences and the browser you are using, you will need to go to the appropriate page to configure your computer:

For Internet Explorer: https://support.microsoft.com/fr-fr/help/17442/windows-internet-explorer-delete-manage-cookies

For Google Chrome: https://support.google.com/chrome/answer/95647?hl=fr&ref_topic=3421433

For Mozilla Firefox: https://support.mozilla.org/fr/kb/activer-desactiver-cookies

For Safari: http://www.apple.com/fr/privacy/use-of-cookies/

For Opera: http://help.opera.com/Windows/10.20/fr/cookies.html

Technical and personalization cookies: identification and authentication, navigation, interface personalization, favorites, wishlist...

These cookies help the company to identify the user during the session, so that you don't have to go through the same site authentication procedures several times, or receive the same information, etc.